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2016 China's hardware industry chain lock immature

  • Author:root hardware
  • Release on :2016-08-19

     China's hardware lock industry still ranks at the low end, industry chain is very immature. The biggest feature is the large number of small and micro enterprises, although this can be made a fully competitive market, but serious homogenization phenomenon is still a serious obstacle to the development of the industry.

China's hardware lock industry still ranks at the low end, industry chain is very immature. The biggest feature is the large number of small and micro enterprises, although this can be made a fully competitive market, but serious homogenization phenomenon is still a serious obstacle to the development of the industry.

China's hardware lock industry still ranks at the low end, industry chain is very immature. The biggest feature is the large number of small and micro enterprises, although this can be made a fully competitive market, but serious homogenization phenomenon is still a serious obstacle to the development of the industry. Domestic brand that can be recognized by consumers and the relatively little known. Although the good momentum of development, but the level of competition is still relatively low, quantitative qualitative change when triggered, an industry still lacks real power to promote innovation leap in such a level.

According to Yu Chi Industry Market Research Center understood that the future of competition will continue to be the brand, quality and channels. In particular, the future market competition will no longer be competitive domestic enterprises, foreign giants have locks into the Chinese market, foreign acquisitions of Chinese enterprises in accelerating action. 2015, China's hardware industry chain lock immaturity 2015 China hardware locks immature industry chain

The current lock industry has begun to advanced high-grade ranking from the previous traditional artisanal manufacturing enterprises are turning to brand design. Brand new middle classes more and more consumers. The domestic development of narrow thinking makes the whole industry chain can not be extended, difficult to form a systematic sequence of development.

Brand awareness should be strengthened existing lock industry has begun to advanced high-grade ranking from the previous traditional artisanal manufacturing enterprises are turning to brand design. Brand more and more nascent middle class consumers. The domestic development of narrow thinking makes the whole industry chain can not be extended, difficult to form a systematic sequence of development. Lack of brand awareness so that the domestic industry can not lock the birth of famous enterprises and star products. Most companies can only become agents of international brands a "migrant workers" in the domestic industry in this vast market locks reduced to a "supporting role."

With the opening of the lock and the industry with the world market and speed up the process, the high-end product will be an international competition in the market high ground, set security, beautiful and practical in one of the locks and decorative products will be the future of the mainstream. Development of electronic smart locks will enter the fast track of development, according to market research data show that the share of the domestic market of biometric locks and electronic technology and other high-tech products will reach 40 billion yuan, a total of more than 5,000 million units. With the rapid development of residential, automotive, high-grade office buildings and hotels, as well as the pillar industries of national defense, public security, finance and other systems increasingly strengthen preventive locks with high product demand, market prospects for high-grade lock optimism. According to experts, high-tech products biometrics technology, electronic technology and other locks in the consumer market is still basically at a blank stage, but the desire of the market demand of the consumer population in this area is growing every year. Each lock enterprises have developed ic card electronic door locks, electronic locks, encryption type magnetic door locks, floor apartment intercom security system, valve locks, etc., as well as fingerprint. Because of the high end locks with high technical content, plus more prominent humane, personalized features, so a relatively high profit products. Currently, the main market trends hardware lock has four.

First, the industrial design in the integration of culture and personal taste attention. Market metal locks style, variety, variety, but the real design from a variety of cultural connotations will start as a design concept into one of the rare, so the trend is in the first lock function for a new designed to meet family needs. User experience and product of human nature more attention. Second, the rise of smart locks intelligent hardware, at present, technology and high-tech smart locks, including locks, ic card lock, fingerprint lock, etc. Because of its unique convenience, as well as the technology matures and the use of biometrics fingerprint technology, but also because of the uniqueness of fingerprints, can not be copied, easy to carry, do not forget, do not lose the characteristics have a more promising market. Factional LOCKS never stopped research and innovation in this area.

Third, enterprises pay more attention to hardware lock hardware product attention to detail, product quality improvement, the details reflect consumer tastes, reflecting the connotation of understanding of the product. It is to focus on technology and quality certification, so that product performance standards with international standards. This one is more emphasis on consumers. Fourth, enterprises pay more attention to quality and brand connotation crystalline quality is really good brand, durable, sustainable development; the quality of corporate life. And focus on product innovation and patent applications, to enhance the core competitiveness, protection of intellectual property increasingly standardized. Companies need to keep abreast of market

Predicted from the Chinese lock industry and market supply and demand trends report for information on hardware lock company in addition to the need to focus on quality, the pursuit of innovation, but also rack their brains to do marketing strategies in order to remain undefeated in the market. To do business marketing, brains really want to spend Fan thought the job done to understand the nature of market demand for marketing marketing have their own personality, with their own characteristics to create a demand to attract consumers;! On the other hand is full nature orientation to meet customer needs, that is to say the nature of the business to develop, colorful compare alternative products to break through the conventional full combat power marketing, mining, guide, create and meet the market demand, in line with people today novelty, difference, change the tide of personal consumption.

Companies must apply and compete for the hand very different marketing skills, intentionally guide the market and consumer groups favor their growth direction, so that the potential market led to the reality of the market, and gradually widening the distance and competitors to make itself more It is unique to ultimately develop new markets, dominate the market, with the market for the purpose of a marketing idea. Best meet the individual needs of so-called "customer is God," all necessary departure from the customer, by creating a good relationship with every customer, to carry out differential service. Know the needs of customers, the biggest limit to meet consumer demand for personalized. In the nature of marketing, completely self-center when consumers buy goods, existing products can not meet the demand, you can make specific requests to the enterprise, companies customize the ideal product for consumers. With King product, the market competitiveness of enterprises virtually enhanced. Door handle supplier

In an increasingly competitive market, whose products best meet the customer need, who will ultimately win the market. Metal locks companies can keep abreast of changes in market demand, the development of nature-oriented marketing strategy, the company's market competitiveness to improve the economic efficiency of enterprises will rise to further promote the growth of enterprises to expand! All extensions of these functions, it It becomes an important sector of the building, while also greatly enhancing the market competitiveness of the hardware lock. Who can grasp the market trends, who will be able to succeed. Door hardware manufacturer