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Market observation: a variety of factors to the lock industry competition

  • Author:Root hardware
  • Release on :2016-10-14

Today's home market, customers in order to recover funds, reduce inventory pressure, the preservation of sales, doors and windows lock sales increased. Current lock market performance: domestic sales, door locks, handle locks, door locks and hinges, door suction and so the trend is better, a larger volume; chain locks, motorcycle padlocks and disc locks and other popular consumer favorite , Sales of considerable. Export, the foreign inquiry, back to the main single, wait and see atmosphere. Traditional style sales stable and broad prospects.

In the eyes of most people, the value of the lock is very small. General family with a lock, a few dollars cheaper, but your tens of dollars.

However, since ancient times, no family without a lock, when people impression of the lock still remain in the "iron general" when the domestic lock technology with each passing day, China has become the world's largest producer and consumer of locks. Domestic lock industry with annual sales of more than 40 billion yuan, more than 2 billion sets of production capacity, annual exports of more than 10 billion yuan. The future lock market will continue at an annual rate of more than 20% of high-speed growth. With the trend of global economic integration, China's lock industry began an international, brand-oriented industry road.

Recently, due to copper, zinc and other metal raw material prices fluctuated, merchants for the return of funds, reduce inventory pressure, the preservation of sales. Most lock products sales increased. In addition, the introduction of measures to expand domestic demand to ease some of the financial crisis caused by the pressure on domestic sales rose significantly, is a strong shrinking export volume to fill. The current market performance: domestic, autumn and winter home decoration increased, door locks, handle locks, anti-theft locks and hinges, door suction and other products a better trend, a larger volume; chain locks, motorcycle padlocks and disc locks, etc. Products are also popular consumer favorite, sales considerable. Export, the foreign inquiry, back to the main single, wait and see atmosphere.

Traditional style sales stable and broad prospects. New Year approaching, the people of the traditional door locks increased demand, such as spherical locks, handle locks, mortise lock, the recent sales potential to take the amount of stability, mostly domestically. The majority of businesses also according to the different needs of urban and rural household locks at different levels of production, sales prospects are very good.

A variety of factors to the lock industry competition

However, about 88% of the market lock products from Zhejiang Province, of which about 28% of local Yiwu, door lock manufacturers as high as 70.5% direct proportion to the production of middle and low locks products, high-end products scarce. As the lock industry is labor-intensive industries, entry threshold is low, the degree of specialization is not high, increasingly white-hot competition.

The general lack of brand awareness

China 's locks are small enterprises, small enterprises, not a good lock to drive the development of the industry, China' s locks are low - end market, the lack of brand awareness of their own enterprises, not too much emphasis on brand building, some companies only workshops, funds , Human and other factors restrict their development, lack of brand awareness.

Raw material costs increase

The recent increase in steel costs, driving the cost of many downstream industries, the lock market is no exception, the increase in raw material costs, making the development of some companies are constrained, there may be some enterprises are facing closure, and some enterprises will increase the price of the product to digest Cost increases, so that corporate profit margins become smaller, increased competition in enterprises, which also seriously affect the establishment of corporate brand. So China's lock market is slow.

High-end lock products

China lock factory a new round of technological competition has been launched, high-tech high-end products, the future development trend is obvious. In recent years, with the residential, automobile, high-end office buildings and hotels and other pillar industries and the rapid development of national defense, public security, financial and other systems with high demand for preventive lock products growing demand for high-end locks began popular.

High-end locks because of high technological content, more prominent human nature, personalized features, so the product profits are relatively high. Coupled with the lock product replacement speed, high-end locks will gradually become the mainstream in the lock. According to industry estimates, high-end lock market prospects will be very considerable. Door hardware manufacturer

Establish a corporate brand

In the process of enterprise development, brand and enterprise product prices have a very close relationship, product prices have always affected the company's sales revenue and profits. In addition to determining the product price of the product performance, technical content, use, etc., often there is still an invisible thing, that is, corporate brand. In the trading field, the business selection of a brand of products, as long as this product has excellent quality, as long as the quality of the minds of consumers have a reputation, the brand will have a value, even if the price relative to other similar products to be much higher, Still buy it, and its high price as a symbol of noble status.